At the beginning of this past December Kim Kardashian's PAPER magazine cover was released with the intention of "breaking the internet" basically just causing a fuss on social media and getting people to talk and it worked. I felt like I would never stop seeing Kim Kardashian's butt on my news-feed. But, Kim K is nothing compared this new internet sensation most commonly known as "The Dress"
People are obsessed with this badly lit photo of a cheap mother of the bride dress and it's all over my Twitter feed. According to CNBC "The internet is divided" some see the actual colors of the dress, black and blue, when they see this dimly lit photo while others see white and gold. The dress debate started with a Tumblr post that proceeded to go viral with the help of mega- viral content producer Buzzfeed and now it's seemingly everywhere.
Personally I see the colors white and gold even though the dress is actually blue and black which I found out is because the rods in my eyes don't work well in dim light and are less light- sensitive than other peoples eyes.
It's crazy to me how something so ridiculous and unimportant can go viral so quickly while real issues in our country and others are looked over and harder to spread. Partly I feel this is because my generation and the generations below me have such a strong influence on the internet and many of us just don't really care or wish to know more about the terrible things going on in the world around us. This makes me sad but also gives me hope for how the internet and what type of content is important will change as my generation gets older and older.
It is quite the interesting phenomenon. I actually heard about it when I was visiting a PR firm in New York. They were deciding how to use it to their advantage in marketing. Even so many of my friends couldn't stop talking about it. Yes, there are a lot more important things to discuss, but it is pretty fun to talk about!
ReplyDelete